Working within Wellness Together Canada's established brand fonts and color palette, I was tasked with refreshing the brand’s visual identity across social media platforms. This involved designing a cohesive set of templates and developing a comprehensive instructional playbook to guide the client in creating consistent and engaging social content.
Upon discovering that a significant portion of the platform's users experience anxiety, I chose to incorporate a mesh gradient and wave motif—elements inspired by the soothing qualities of flowing water. The animated mesh gradient was designed to move gently and fluidly, evoking a sense of calm and reinforcing the platform’s mission to support mental well-being.
Below are examples of static and animated social content we came up with.
