Using Wellness Together Canada's pre-existing brand fonts and colours, I was given the task of refreshing the brand's look-and-feel across social platforms. We created a series of templates and an instructional Playbook that the client could use when building social content.
After learning that the majority of users accessing Wellness Together Canada's resources experience anxiety, I decided to use the wave motif as a way of soothing the viewer by resembling flowing water. The animated mesh gradient was also intended to flow in a soft, calming motion.
Below are examples of static and animated social content we came up with.
